Consumer Attitude toward Advertising: A Comparison between the U.S. and China
| dc.academic.area | MARKETING | en_US |
| dc.college | business | en_US |
| dc.contributor.author | Zhou, Joyce | |
| dc.contributor.author | Yu, Jun | |
| dc.date.accessioned | 2011-10-26T02:42:18Z | |
| dc.date.available | 2011-10-26T02:42:18Z | |
| dc.date.created | 10/26/2011 | en_US |
| dc.date.issued | 2011-10-25 | |
| dc.department | business administration and education | en_US |
| dc.description.abstract | This study compares attitude toward advertising between U.S. and Chinese consumers | en_US |
| dc.language.iso | en_US | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | U.S. | en_US |
| dc.subject | China | en_US |
| dc.title | Consumer Attitude toward Advertising: A Comparison between the U.S. and China | en_US |
| dc.type | Presentation | en_US |